Privacy Policy

Last updated: 2 May 2026

This privacy policy applies to May Busch & Associates Ltd, trading as Career Mastery (“we”, “us”, or “our”). We are committed to protecting your privacy. This policy explains how we collect, use and share your personal data. It applies to all personal data we handle, whether we collect it through our website, in person, or through other means.

This Privacy Policy applies to the Career Mastery platform and related services.

Information we collect

Identity and contact details

• Name, address, email address and phone number
• Professional details

Service related information

• Transaction details for services you’ve purchased from us or enquiries about our services
• Your preferences for our services and your marketing preferences and where relevant information related to loyalty programmes
• Feedback, complaints and compliments and survey responses
• Content you voluntarily provide through the platform, including profile information, career achievements, reflections, journal entries, and other materials

User-Generated Content

• Our Services allow you to voluntarily submit content, including profile information, career achievements, reflections, and other materials.
• You are responsible for the content you choose to provide and must not include confidential, sensitive, or proprietary information (including information belonging to your employer or any third party) unless you have the right and permission to share that information.
• We process this information in order to provide and improve our Services, including delivering personalized features and recommendations.
• If community features (such as a members-only forum or messaging functionality) are introduced in the future, any content you choose to share may be visible to other members in accordance with the functionality of those features.

Financial and payment information

• We do not store full payment card details. Payments are processed securely by our third-party payment provider (Stripe).
• We may receive limited information about transactions, such as payment status, billing information, and partial payment details (for example, the last four digits of a card), in order to manage subscriptions and provide our Services.

Digital information

• IP address and general location information derived from your IP address
• Search and browsing behaviour and user journeys
• Website usage patterns
• Cookie preferences and tracking

Recordings of Coaching Sessions (“Career Mastery Lives”)

• We may record live coaching sessions conducted as part of our Services. These recordings may include audio, video, and any information voluntarily shared by participants during the session.
• Recordings are made available to other paying members within the platform as part of the Services for educational and training purposes.
• By participating in a recorded session, you acknowledge that your voice, image, and any information you choose to share may be included in these recordings and made available to other members.
• We encourage participants to be mindful of the information they share during recorded sessions.
• If you prefer not to be recorded, you may choose not to participate in live sessions or limit the information you share, for example by turning off your camera.

How we collect personal data

• Directly from you when you: when you interact with us, create your account, contact us, fill out forms.
• Automatically when you: visit our website, use our technologies, interact with our online services.
• From third parties: service providers acting on our behalf, and organisations you have authorised.
• From publicly available sources: such as Companies House and professional networking sites such as LinkedIn.

How we use your information

Data protection law requires us to have proper legal reasons for using your personal data. We can only use your information when we have one or more of these legal bases.

• Consent – You have clearly agreed to us using your personal data for a specific purpose.
• Performance of a contract – We need to use your information to fulfil a contract with you, or because you’ve asked us to do something before entering into a contract.
• Legal duty – We must use your information to comply with the law.
• Vital interests – We need to use your information to protect someone’s life.
• Public interest – We need to use your information to perform a task in the public interest or carry out official functions that have a clear legal basis.
• Legitimate interests – We have a genuine business reason to use your information, or a third party does, but only if this doesn’t unfairly override your rights and interests. Where we rely on legitimate interests as our legal basis, we have conducted balancing tests to ensure our interests do not override your fundamental rights and freedoms. These assessments consider:
  • The nature of our legitimate interest
  • The impact on you
  • Any safeguards we can implement
  • Your reasonable expectations
  • The broader context of our relationship

Note that we may process your personal data for more than one legal basis depending on the specific purpose for which we are using your data. We have listed the reasons we process your data and the legal basis below. Please reach out to us if you need further details about the specific legal basis we are relying on to process your personal data.

Managing your account and providing our services

Use of User-Generated Content

• We do not use personal content you submit to the platform (such as journal entries, reflections, or achievement logs) in identifiable form for marketing, advertising, or promotional purposes.
• We may use aggregated and anonymised insights derived from user activity to better understand common challenges, improve our Services, and inform the content we create and share.
• We do not routinely access or review individual entries. Access is limited to what is necessary to provide support, maintain the platform, or improve the Services.

What we use your information for

• To enable you to access and use our software, including providing login credentials
• To provide our services to you, including, access to training content, coaching sessions, and platform features
• To contact and communicate with you about our services, including responding to support requests and enquiries and for dealing with complaints or claims
• Internal record keeping, administrative, invoicing and billing purposes
• To personalise your experience on the platform, including recommending content, resources, or features based on your preferences, career stage, and areas of interes